About the Founder: Everton Macedo

EVERTON MACEDO

Founder – YouthWave Communication & Marketing 

Strategic. Human-Centered. Results-Driven.

With 17+ years of experience in marketing, advertising, branding, and digital strategy, Everton Cunha de Macedo is the mind and heart behind YouthWave. A specialist in crafting results-focused campaigns, Everton has helped dozens of companies achieve meaningful growth, with some increasing their revenue by over 700%.

A Proven Track Record of Growth

* 🐾 Woolie Pet: +795% in revenue, 70K+ followers, national brand recognition * 🏥 Espaço Âncora: +16% revenue in one year through strategic repositioning * ✝️ CNBB: Brand modernization and 12% revenue growth via new packaging and UX design * ✈️ Carpus Corporate Travel: Full B2B repositioning and qualified lead generation * 🌐 Clients across health, retail, publishing, e-commerce, tourism & education

🤝 Building People, Not Just Campaigns

In Brazil, Everton led marketing and social development initiatives in areas similar to U.S. HUBZones — regions affected by high unemployment and low income. As a mentor at FIRJAN–SESI, he trained and empowered youth from underserved communities, many of whom later entered the job market with confidence and skills.

🌍 Why YouthWave?

Everton created YouthWave to offer small businesses and medium-sized enterprises access to the same strategic thinking and creative firepower that major brands rely on — but with a focus on affordability, accessibility, and community growth. Now being established in Newark, NJ, YouthWave is set to bring Everton’s global expertise to the U.S. market, delivering high-impact marketing solutions nationwide. The company is designed to elevate brands and revitalize local economies through smart, inclusive marketing — wherever your business is.